Business Summer School - Ciencias Económicas y Administrativas

 
Facultad de Ciencias Económicas y Administrativas
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El Business Summer School de la Pontificia Universidad Javeriana - Bogotá ofrece cursos intensivos en distintas áreas de la Administración y Gerencia a nivel de posgrado y Maestría durante los meses de Junio y Julio de 2021. Los profesores invitados son reconocidos expertos internacionales en sus respectivas áreas de enseñanza. Dada la coyuntura, este año los cursos serán ofrecidos en formato virtual.

Estos cursos están dirigidos a estudiantes activos de los posgrados en Administración de la Pontificia Universidad Javeriana y egresados que cumplan con los requisitos mínimos exigidos para cada uno  y que deseen actualizar sus conocimientos en estas disciplinas.

Inscripciones abiertas hasta el 31 de Mayo de 2021 o hasta completar cupos

Contacto:
Diana Rojas - d.rojasd@javeriana.edu.co 
Daniela Isaza - daniela.isaza@javeriana.edu.co 

Department Chair and Professor of Business Analytics and Information Systems, is a greatly respected teacher of quantitative analysis, decision modeling and algebra/statistics for business, renowned for his expertise in entrepreneurship around the world, particularly in the Middle East. He strives to teach his students how to approach the concepts of strategic thinking and analysis of global business from more dynamic and socially conscious vantage points. Dr. Sidaoui is Post Doctorate in Finance & Accounting (with an emphasis on Business Analytics), University of Florida, EdD, Education, Academic Global Leadership, University of San Francisco, and MBA, emphasis in Innovation Technology, Boston University.

Curso en Inglés | Inscripción
Junio 21 al 26
L-V 18:00 a 21:00 horas / S 9:00-12:00 horas


Social media analytics, web-tracking, device sensors, wearable computing and other technologies enable organizations to acquire, manage and analyze massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights gleaned from big data, companies can improve customer experience and products, optimize key business processes and uncover new monetization opportunities. The course will focus on teaching how combining existing and new sources of data with advanced analytics can power new business opportunities.  Students will learn techniques, with a how-to guide that shows them how to leverage big data to drive business value.
Full of practical techniques, real-world examples, and hands-on exercises, this course will explore the technologies involved, as well as how to find areas within the organization that can take full advantage of big data.

Pre-requisitos

  1. Nivel alto de inglés en todos sus componentes: escucha, escritura, habla y comprensión.
  2. Conocimientos básicos-medios en el uso del software de visualización de datos interactivos Tablaeu.
  3. Muy buen manejo y análisis de datos estadísticos.

Dr. Theodore A. Khoury is Associate Professor and the Cameron Professor of Strategy, Sustainability, & Entrepreneurship in The School of Business at Portland State University in Portland, Oregon and a Visiting Professor at Vlerick Business School in Ghent, Belgium. His research focuses on the role of institutions and social forces within entrepreneurship and innovation processes. With the motivation to understand how entrepreneurship contributes to the relief of societal challenges, he explores how legal, political, social and cultural institutions enable or constrain entrepreneurial actors within developing settings, refugee/diaspora situations, and nascent market environments. His work has been published in SMJ, ETP, GSJ, AMP, JWB, Bus. & Society, Research Policy, and J. of Management. Ph.D. in International Management Studies, The University of Texas at Dallas. M.B.A., The University of Illinois at Chicago.

Curso en Inglés | Inscripción
Junio 14 al 19
L-V 18:00 a 21:00 horas / S 9:00-12:00 horas


Social innovation and social entrepreneurship can potentially serve a variety of community challenges. In this course we will learn how to strategy frameworks, system thinking, and design thinking concepts can be applied toward influencing positive social change to various challenged communities that face complex environmental, social, and economic dilemmas. This course will focus on: (1) the tools for assessing the external environments that surround these social problems and; (2) the processes for understanding the fit between approaches and the accessible resources versus identified problem-opportunity targets. There are several frameworks that exist in strategic management. We will learn how to apply these frameworks, how they interact with each other, and leverage them towards social problems that you and your team identify. Considering the vast and complex situations that students are aware of in various locations around the world, this course is intended to help create future leaders in the social innovation space and to build critical thinking skills to better formulate, contribute to, and execute ventures/programs that account for the unique conditions confronted in various contexts.

M.Sc. Báez has more than 12 years of experience working for social ventures in the Silicon Valley (San Francisco Bay Area, Ca. USA) focusing on the implementation and sustainability of technologies designed for emerging markets and people in vulnerable conditions. Allan has coordinated projects in partnership and alliances with companies such as Google, CISCO, the Tech Museum, and Twitter and featured in U.S. media such as The New York Times, Telemundo and KTVU Fox. Currently, Mr. Báez is the Director of Programs and Associations of the Frugal Innovation Hub of the University of Santa Clara, Ca. where he facilitates and manages international projects on social development and environmental sustainability using the frugal innovation framework in countries such as Kenya, South Africa, Uganda, Mexico, Argentina, Nicaragua, and Nepal.

Curso en Inglés y Español | CUPO COMPLETO
Junio 21 al 26
L-V 18:00 a 21:00 horas / S 9:00-12:00 horas


Emerging markets are a growing investment niche characterized by a big but loosely-explored market of users located at the base of the pyramid of wealth. Frugal Innovation (F.I.) is a framework utilized by organizations, foundations, entrepreneurs, and companies such as Phillips, Unilever, and Nissan-Renault to design products for users in emerging markets. The F.I. approach to this population is based on digging into their unique and unmet needs, the local resources available, and very specific product requirements and specifications.  Even though F.I. has proven to be an effective tool to address market needs in Asia and Africa, in Latin America it is just now gaining speed in major markets such as Colombia, Brazil, Chile, and Mexico. 

In this class you will learn about the concept of F.I., we will study real-world examples, redefine what is frugal innovation in Latin America, analyze the new opportunities F.I. brings to Latin America, and create your own approach to F.I. This class will merge synchronous and asynchronous sessions where you will build your own approach to F.I.

Master in Advanced Research, Universidad Politécnica de Cataluña (Spain) and MBA from Universidad Del Pacífico (Perú). Prof. Guevara has worked as a university professor in courses such as Human Resource Management, Process and Job Design, Change Management, among others, in the main graduate schools in Peru where he is highly recognized. In addition, he has been certified as a 7H Insignia 4.0 facilitator by Franklin Covey, a distinction that confirms his leadership capacity.
He has published academic articles in important magazines like Conexión ESAN related to Time Management, Cultural Change and Social Capital, among others.

Curso en Español | CUPO COMPLETO
Junio 28 y 30, Julio 1, 2 y 3
L-M-J-V (18:00 a 22:00 horas)
S (9:00 a 13:00 horas y 14.30 a 18.30 horas)


El curso ha sido diseñado para personas que están comprometidas con su desarrollo personal y/o gestionan personas, o conforman equipos, y necesitan mejorar sus competencias para incrementar su efectividad y coadyuvar al desarrollo de sus colaboradores.

Con este propósito, usaremos como marco de referencia el Modelo Directivo de Cuatro Círculos, propuesto por David McClelland, para determinar que se espera de un directivo excelente, contrastándolo con nuestro desempeño actual, de tal manera que podamos identificar oportunidades de mejora.

Por lo expuesto, y de acuerdo con el modelo de David McClelland, analizaremos cómo podemos mejorar la calidad de nuestros motivos, para crecer como directivos. Asimismo, determinaremos los escenarios organizacionales que se presentan al interior de las organizaciones, identificando el perfil directivo más idóneo para cada tipo de escenario. Finalmente, determinaremos cómo construir un agradable ambiente de trabajo, gestionando muy bien, entre otros factores, nuestros estilos de dirección.

Tom Gillpatrick holds the Juan Young Professorship in The School of Business at Portland State University. Previously he was the executive director of the Food Industry Leadership Center and the Center for Retail Leadership. He currently teaches classes in Consumer Product Marketing Strategy and Distribution, Consumer Behavior, and Retailing. He has taught Marketing and Business Strategy in a number of executive programs in the USA and abroad. Dr. Gillpatrick's academic research has focused on the use of market research and analysis to improve managerial decision making in the development of new products and services, the development of positioning, segmentation, distribution, and pricing strategies. Dr. Gillpatrick received his Ph.D. in Marketing from the University of Oregon, an MBA from Utah State University, and a BS from California State University. At Portland State University, he has also been active with the Engineering Management and Systems Science Ph.D. programs.

Curso en inglés (sesiones sincrónicas y asincrónicas)  | Inscripción
Julio 6 al 10
L-V 18:00 a 21:00 horas / S 9:00-12:00 horas


The enormous growth statistics in eCommerce, online grocery shopping, for that matter, online shopping of any type, entertainment streaming, video conferencing, and many other industries are startling - just ¿Google¿ it. In fact, the purchasing statistics we are seeing today were nothing but a 2025 forecast of potential behavior a mere 12 months ago.

In this course we¿ll explore these titanic changes and what they mean to you and your future. We¿ll explore both the challenges and the opportunities created by the first-ever ¿global shared experience of 7 billion people¿ and what that means to you now and will mean to you in the future. We¿ll also give you a chance to look into your own crystal ball and forecast your own version of the future based upon the hyper-speed changing consumer trends we are all experiencing - globally - today.

And we¿ll do all of this with a focus on brand, brand strategy, brand equity, brand relevance and resonance, and even your own personal brand.