Fecha límite de inscripción a los cursos: 9 de Junio de 2017

 
Junio 27 a Julio 1
Martes a Viernes 6:00 a 9:00 p.m y sábado 9:00 a.m. a 12 m. - 1 p.m. a 4 p.m.
6 sesiones - 18 horas
 
     

 

Evidence Based Entrepreneurship

This course is designed, through an experiential classroom to develop your knowledge, skills, and abilities of entrepreneurship. At its most basic definition, Entrepreneurs solve problems, which are ill defined, complex, and consequential.

The course will identify and explore the discreet steps involved in identifying the problem, developing a hypothesis, collecting qualitative evidence, and making informed decisions. Giving you the ability to create and capture value. This course is designed to give you the tools to solve real-world problems.

Entrepreneurship is a way of thinking, acting, attitude and behavior. The emphasis is on entrepreneurship as a process that can be applied to virtually any organizational setting. 
In this course you will learn to use 6 different tools to become a more effective entrepreneur. 

 
   

Profesor John Dobson

Dr. Dobson is currently associate professor at Clark University. He has his Masters from the London School of Economics and his Doctorate from the University of Manchester. His doctoral research focused on the use of Information Systems by small and micro enterprises.

He teaches introductory and capstone courses within the Graduate School of Management. His focus is on the real life application of entrepreneurship theories to solve ¿wicked ¿ problems. His teaching is exemplary, winning numerous teaching awards. His current research is focused on entrepreneurship in areas related to corporate entrepreneurship, social entrepreneurship, and international entrepreneurship.

Prior to joining academia, John started his own business. He successful operated it for 21 years, prior to selling it. As founding entrepreneur, he won numerous awards and recognitions such as; fastest growing company in Canada (1996, 1997, 1998), Entrepreneur of the Year (1998) and Canada-Mexico Trade Mission representative (1999). John provides an unparalleled combination of successful private sector experience, top tier academic credentials, and exceptional teaching.



 
Curso en Inglés



 
Julio 4 al 8
Martes a Viernes 6:00 p.m. a 9:00 p.m. y sábado 9:00 a.m. a 12 m. - 1 p.m. a 4 p.m
6 sesiones - 18 horas
 
     

 

Influence,  Persuasion, and Effective Interpersonal Communication in North American and Latin American Contexts

This course will explore theoretical, empirically grounded, and practical approaches to effective influence and communication in interpersonal, intercultural, and organizational contexts. Students will be exposed to best practices for effective influence in multi-cultural and organizational settings, and will engage in experiential learning to enhance the knowledge, skills, and dispositions required to be effective and ethical communicators.


As a result of this course students will be able to:
1)   Articulate and apply relevant theories and practices of effective influence and interpersonal communication.
2)  Enhance skills in verbal and non-verbal communication in interpersonal and organizational  settings.
3) Demonstrate awareness of cultural factors that influence effective persuasion and communication.
4) Develop and articulate an ethical and philosophy statement regarding influence, persuasion, and communication.

 
   

Profesor Michael Hazel

Dr. Michael Hazel is an associate professor and chair of Communication and Leadership Studies at Gonzaga University and has been teaching for the COML program since 2004. Dr. Hazel earned his Ph.D. and M.A. from Washington State University and also taught at Immaculate Heart College in Kagoshima, Japan for five years. His areas of focus include communication apprehension, organizational communication, and the scholarship of teaching and learning. He is the author or co-author of eleven peer reviewed publications, including works published in Communication Education and Communication Research Reports, and has earned two top four competitive paper awards from the Communication Apprehension Division of the National Communication Association.

Dr. Hazel has also been honored with nine teaching related awards, the most recent being an Exemplary Faculty Award from Gonzaga University. He has served as President of the Northwest Communication Association and currently serves on the Board of Regents at Gonzaga University. He teaches courses in organizational communication, research methods, thesis writing, and the on campus practicum course.



 
Curso en Inglés



 
Julio 10 al 15
Lunes a viernes 6:00 p.m. a 9:00 p.m. y sábado 9:00 a.m. a 12 m.
6 sesiones - 18 horas
 
     

 

International Finance

This course takes a broad-based approach to International Finance.  It examines
(1) the global financial environment;
(2) foreign exchange markets;
(3) central banking and exchange rate systems;
(4) international parity conditions; and
(5) fundamentals of risk management. 
 
Throughout the course, we will monitor and analyze social, political, and economic events that are relevant for successfully managing an enterprise of global dimensions.  
The contents of the course will contribute to building a comprehensive worldview ¿ a solid basis for understanding and interpreting world events, as well as for guiding students in their career plans.  Because of the broad-based nature of the course, the content will also provide a review of key aspects of finance and economics.

 
   

Profesor Paul Brockmanl

Paul Brockman is the Joseph R. and Amy M. Perella Chair of Finance at Lehigh University. Prior to Lehigh University, Paul served in the finance departments at the University of Missouri-Colombia, Hong Kong Polytechnic University, and the University of Manitoba. He holds a PhD in Finance (Economics minor) from Louisiana State University (1994), MBA from Nova Southeastern University (1987), and Bachelor of Arts and Sciences from Ohio State University (1983).

His research interests include corporate finance (e.g., corporate governance and payout policy), investments, and international finance. He has published over 60 refereed articles in such journals as the Journal of Finance, Journal of Financial Economics, Journal of Financial and Quantitative Analysis, Journal of International Business Studies, Journal of Corporate Finance, Journal of Empirical Finance, Financial Management, Journal of Banking and Finance, Journal of Financial Research, Financial Review, and the Journal of Business Ethics.

In addition to his academic background, Paul has several years of business experience working as a commodities trader, corporate accountant, and cash manager. He is a Chartered Financial Analyst (CFA) charterholder, as well as a Financial Risk Manager (FRM), Certified Public Accountant (CPA), and Chartered Global Management Accountant (CGMA).



 
Curso en Inglés



 
Julio 10 al 15
Lunes a viernes 6:00 p.m. a 9:00 p.m. y sábado 9:00 a.m. a 12 m.
6 sesiones - 18 horas
 
     

 

International Business Strategy in Emerging Markets

This course introduces the student to the challenges and opportunities that doing business in emerging markets produce.  We will examine some of the crucial concepts used in international business and critically analyze how these notions can be strategically and practically applied by foreign firms operating in emerging markets.  The empirical area of concentration is Latin America but examples and cases from several emerging markets will be used.

The role of some key topics in developing a firm¿s international business strategy will be examined in depth (i.e. strategic management of global operations, corporate governance, business structure, and globalization).  Traditionally international business strategy was mainly focused in firms from developed countries expanding to developing countries.  Yet, in the last decades firms from developing countries have also started crossing their borders into developed countries areas. 

Thus, during the course we will try to account for potential different perspectives needed to analyze the two types of international expansion.  Both managers from developed countries¿ multinationals and those from emerging countries with international exposure will benefit from the practically oriented examples and discussions presented during the course.

 
   

Profesor Diego Finchelstein

Diego Finchelstein is an Assistant Professor of International Business and Strategy at Universidad de San Andrés (Argentina) and Assistant Researcher at Consejo Nacional de Investigaciones Científicas y Técnicas of Argentina (CONICET).

He holds a PhD from Northwestern University. His main areas of expertise are related to the relation between institutions, state actions and the internationalization of Latin American firms as well as the evolution of business groups in this region.

He has also done research and published in other areas such as public utility regulations and the institutional foundations of the Argentine national system of quality. He has received research funding from NSF-CTIM Kellogg School of Management, CONICET, UNSAM and the Roberta Buffett Center for Comparative and International Studies (Northwestern University). He has also done consultancy work for the Argentine Secretariat of Energy and the IADB.



 
Curso en Español



 
Julio 17 al 22
Lunes a viernes 6:00 p.m. a 9:00 p.m. (jueves festivo) y
sábado 9:00 a.m. a 12 m.- 1 p.m. a 4 p.m. 
6 sesiones - 18 horas
 
     

 

Sensory marketing, neuromarketing, & consumer psychology:  Leveraging neuroscience-inspired multisensory design
for competitive advantage

This course is designed to introduce students to the world of product and packaging innovation, sensory marketing, neuromarketing, as well as to the latest in contemporary consumer psychology.

During the sessions, numerous examples of the successful use of cognitive neuroscience in business (both in Colombia and internationally) will be discussed (as well as a number of well-known failures).

Those on the course will be introduced to the relevant concepts, techniques, and research tools from the fields of experimental psychology, consumer psychology, and neuroscience. The focus will be squarely on the food and beverage, home and personal care (HPC), and fast-moving consumer goods (FMCG), sectors.

However, insights gained from these areas will be applicable, and will be extended during the course itself, to other areas such as over-the-counter (OTC) pharmaceuticals, household electronics (white goods), store atmospherics, hospitality, etc. 

 
   

Profesor Charles Spence

Professor Charles Spence is the head of the Crossmodal Research Laboratory. He is interested in how people perceive the world around them. In particular, how our brains manage to process the information from each of our different senses (such as smell, taste, sight, hearing, and touch) to form the extraordinarily rich multisensory experiences that fill our daily lives.

His research focuses on how a better understanding of the human mind will lead to the better design of multisensory foods, products, interfaces, and environments in the future. University Professor in Experimental Psychology,(2006), Oxford University. Fellow of Somerville College, Ph.D. from Corpus Christi College, Cambridge University, (1995), Thesis entitled 'Audiovisual Links in Attention', B.A. in Experimental Psychology, (1991),( Jenkyns Prize for excellence), Balliol College, Oxford University.



 
Curso en Inglés